Combining striking and grappling techniques from a wide range of martial arts styles, mixed martial arts (MMA) is one of the fastest growing sports in the world. Popularized by the Ultimate Fighting Championship® (UFC®) in the early 1990s, MMA consists of one-on-one match-ups commonly held in cages or rings. Fighters wear shorts and padded, fingerless gloves, transitioning between standup and ground work. Century partnered with the UFC in 2006 and became the official manufacturer and provider of all UFC training equipment, including the official fight gloves that are worn in the Octagon®. In 2014, Century also partnered with the International Mixed Martial Arts Federation, which provides amateur fighters from around the globe with opportunities to compete and build relationships. Century has partnered with many coaches and athletes through the years to assist with the development of new products, most notably, in recent years, Century partnered with legendary MMA coaches Greg Jackson and Mike Winkeljohn.
In 2015, Century partnered with famed martial arts instructor and American Top Team co-founder, Ricardo Liborio. The partnership includes Century becoming the exclusive equipment provider for Liborio, with Liborio assisting Century in testing, improving and marketing new products.